At the beginning of the 1960´s Gustavo Hoyos and his family acquired this precious piece of land, located on the mountain called “Alto de la Paz”, which in Spanish means “Mountain of Peace”. This area belonged to traditional coffee growers; pioneers dedicated to growing coffee of local varietals, under natural shade and to process coffee on the farms.
The vocation of growing coffee, their most important legacy, is located in this splendid region now known as “La Esperanza" farm. This is a rich and fertile land, with volcanic soils that make the land perfect for growing coffee of the best quality. The total area of the farm it's about 80 hectares and has a soft topographic configuration, looking like a beautiful, majestic and colourful coffee field. The farm is fed by the “Campo Alegre” river that crosses the property, with the crystalline clarity of its waters rhythmically running over beds of stones.
The native bamboo-like trees known as "Guadua", guardians of the river, bow to the caress of the wind and provide shelter and nesting habitat for flocks of native birds. The herons and colorful birds that live near the riverbed, create a natural symphony that complements the coffee plantation, which dazzles with the impressive ruby red colour of the coffee cherries and the contrasting dark green leaves of the trees.
The workers of “Alto de la Paz”, who are in charge of producing the best quality coffee, enjoy a supportive working environment, ensuring their wellbeing and that of their families. They have at their disposal several recreation areas along with comfortable lodging. But above all, fair and respectful work/life balance. Many of them have been with La Esperanza since they were kids.
“Alto de la Paz" coffee has a tradition of three generations of hard work, effort, dedication, and sacrifice to provide Colombia and the world with excellent quality coffee. Their culture and coffee production has achieved the international quality certifications and good practices of production from UTZ Khape and FLO-Cert, besides being able to support the permanent traceability of their product.