At the beginning of the 60´s Gustavo Hoyos and his family acquired this precious piece of land, located in the mountain called “Alto de la Paz” which in Spanish means “Mountain of Peace”. These areas belonged to traditional coffee growers, pioneers dedicated to growing coffee of typical variety under natural shade and to process coffee on the farms.
The vocation of growing coffee, our most important legacy, in this splendid region now known as “La Esperanza" farm. This is a rich and fertile land, with volcanic soils that makes the land perfect for growing coffee of the best quality. The total area of the farm it's about 75 hectares and soft topographic configuration like a beautiful, majestic and colourful coffee field.
The farm is in between the “Campo Alegre” river that crosses the property, with the crystalline cleaning of its waters on a bed of stones. The typical bamboo-like trees known as "Guadua" guardians of the river bow to the rhythm of the wind, allowing the live show of the flock of herons and colorful birds that live near the river bed, creating with their singing a particular natural symphony that competes with the beautiful and appealing coffee plantation dressed up with the impressive red color of the beans contrasting with the dark green of its leaves.
The workers of “Alto de la Paz” who are in charge of producing the best quality coffee, can enjoy a suitable work environment according to their duties, ensuring their wellbeing and that of their families. Therefore, they can count on recreation areas and dignified lodging but above all, a fair and respectful treatment. Many of them have been with us since we were kids. “Alto de la Paz" coffee has a tradition of three generations of hard work, effort, dedication and sacrifice to provide Colombia and the world with excellent quality coffee. Our culture and coffee production has achieved the international quality certifications and good practices of production from UTZ Khape and FLO-Cert, besides being able to support the permanent traceability of our product.